KEY WEST SUMMIT IS UNCONDITIONALLY DEVOTED TO ADVANCING YOUR SKILLS AS A SEARCH MARKETER!
Enjoy an action-packed day in Key West Florida! Network with our speakers and leading brands and solve the issues you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!
GET EXPERT PROFESSIONAL & PRACTICAL ADVICE FROM BRANDS LIKE:
310 Wall St
Key West, FL 33040
Dinner and Cocktails
Sunset Pier @ Ocean Key Resort
0 Duval St.
Key West, FL 33040
October 6th @ Waterfront Playhouse
8:30-9:00 AM | Breakfast / Registration
9:00 AM | Jim Christian
How To Successfully “Sell” SEO to Internal Teams
Let’s face it, SEO can be a challenging concept for some large organizations to grasp! In this presentation, Jim will arm you with the tools you need to successfully approach leadership and put developers to work on your important projects. We’ll explore how to estimate ROI, version control software, and creating SEO champions. Learn how to be more effective in your environment and get the resources you need for success!
9:30 AM | Purna Virji
Marketing in a Conversational World: Resetting the Rules of Engagement
Conversational interfaces are not just growing in popularity, they’re revolutionizing the way brands engage with their audiences. However there are many different places to book travel, research services or get the information needed. User have multiple choices and the reality is that most skills and chat bots can get lost in the crowd. So how do you stand out and get selected for use? What do we need to think of differently if we have a conversational interface? Learn how you can use messaging and speech to your best advantage and reset the rules of engagement for our new conversational world.
10:00 AM | Jordan Silton
Featured Snippets for Enterprise SEO – Earning the Answer Box Beyond Blog Posts
How do you rank in Position Zero? Google’s Featured Snippets have already disrupted the search landscape and the field of SEO for content brands and media companies, however this doesn’t start and end with blog posts. Answer boxes are on the rise across many competitive industries, but Google is evolving this feature set on a daily basis and attaining these featured snippets has become increasingly complex. Learn how the Apartments.com team leverages and visualizes data track the evolution of feature snippets, and receive actionable advice for advanced and enterprise SEOs on testing and optimization for this coveted ranking position.
10:30-10:50 AM | Networking Break
10:50 AM | Duane Forrester
How Structured Data Changes Your Job
Structured data is eating the web; results are becoming answers; 50% of searches will be voice searches by 2020; how will these trends change how you do your job? Duane Forrester, Yext’s VP of Industry Insights, shares how he learned to stop worrying and love structured data.
12:20-1:20 PM | Lunch
1:20 PM | Marty Weintraub
Dear #SEO?! Integrate or Die…
SEO has always been mostly misunderstood by NON-SEOs. In actuality the difference between SEO, PR, Social Media, reputation management, brand building, influencer marketing is, well, nothing.
Also, SEO has always be inexorably tied to paid search marketing, display and retargeting. Still, most marketers do not integrate. In many companies interdepartmental collaboration is somewhere between non-existent and stupid.
Join internationally known clinician (and all around interesting guy) Marty Weintraub for a frank discussion of:
- How SEO fits reasonably fit in the marketing stack, from branding to adtech
- Why search marketers make the best social psychographic gunslingers
- Who’s going to be the interdepartmental champion builder?
- What steps can an SEO first take to integrate with and empower interdepartmental teammates.
Siloed SEO is dead. Integrated SEO will live forever, as long as humans shall speak. We SEOs must to lead the way.
1:50 PM | Martijn Scheijbeler
SEO Testing: What you can do when you really want to find out what works for SEO
So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.
2:20-2:40 PM | Networking Break
2:40 PM | Veronica Romney
Going Beyond the Basics – Facebook Advertising
Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.
3:10 PM | Gianluca Fiorelli
How to build an International SEO strategy. Stories from the trenches.
In his talk, Gianluca will offer an actionable walk-through based on real cases, which will allow you to start designing effective International SEO strategies from your own return to the office.
You will learn how SEO can be the best ally of your business helping:
- Discovering what countries and languages to prioritize in the internationalization of your website (or the redesign of its international SEO strategy);
- Understanding what technical solutions are the best adapted for your strategy
- Solving the technical SEO riddles
- Discovering your real competitors in the targeted international markets
- And how to maintain your global tone of voice as a Brand while being able to talk as the local markets you target.
3:40-4:10 PM | Snack Break
4:10 PM | Seth Besmertnik
It’s Not About Paid vs. Earned, It’s All About Value
In 2017 and beyond, the key to success doesn’t rest on the balance of paid versus earned. It’s about delivering value and putting the needs of your customer above your own business goals. SEOs and digital marketers need to adapt their strategies to ensure they are solving their customers’ problems in order to stay relevant and dominate market share. Attend this session to:
- Discover how SEO and content marketing can work together to place the customer at the heart of every marketing decision
- Understand how marketers can optimize insights and data to deliver better value at every customer touchpoint
- Learn about the strategies and tools that will show the ROI of your organic presence, creating a case for buy-in and building your budget
4:30 PM | Adam Singer & Krista Seiden
Analytics 102: Taking Action On Your Data
Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.