Enjoy an action-packed day in Key West Florida! Network with our speakers and leading brands and solve the issues you’ve been facing. Bypass all the fluff and bring back key information that will add to your team’s success!


Summit Location

Waterfront Playhouse
310 Wall St
Key West, FL 33040

Dinner and Cocktails

Sunset Pier @ Ocean Key Resort
0 Duval St.
Key West, FL 33040

Summit Agenda

October 6th @ Waterfront Playhouse

8:30-9:00 AM  |  Breakfast / Registration

Jim Christian

9:00 AM  |  Jim Christian

How To Successfully “Sell” SEO to Internal Teams

Let’s face it, SEO can be a challenging concept for some large organizations to grasp! In this presentation, Jim will arm you with the tools you need to successfully approach leadership and put developers to work on your important projects. We’ll explore how to estimate ROI, version control software, and creating SEO champions. Learn how to be more effective in your environment and get the resources you need for success!

Jim Christian – BLUSH Digital

Purna Virji

9:30 AM  |  Purna Virji

Marketing in a Conversational World: Resetting the Rules of Engagement

Conversational interfaces are not just growing in popularity, they’re revolutionizing the way brands engage with their audiences. However there are many different places to book travel, research services or get the information needed. User have multiple choices and the reality is that most skills and chat bots can get lost in the crowd. So how do you stand out and get selected for use? What do we need to think of differently if we have a conversational interface? Learn how you can use messaging and speech to your best advantage and reset the rules of engagement for our new conversational world.

Purna Virji – Bing

Jordan Silton

10:00 AM  |  Jordan Silton

Featured Snippets for Enterprise SEO – Earning the Answer Box Beyond Blog Posts

How do you rank in Position Zero? Google’s Featured Snippets have already disrupted the search landscape and the field of SEO for content brands and media companies, however this doesn’t start and end with blog posts. Answer boxes are on the rise across many competitive industries, but Google is evolving this feature set on a daily basis and attaining these featured snippets has become increasingly complex. Learn how the team leverages and visualizes data track the evolution of feature snippets, and receive actionable advice for advanced and enterprise SEOs on testing and optimization for this coveted ranking position.

Jordan Silton –

10:30-10:50 AM  |  Networking Break

Duane Forrester

10:50 AM  |  Duane Forrester

How Structured Data Changes Your Job

Structured data is eating the web; results are becoming answers; 50% of searches will be voice searches by 2020; how will these trends change how you do your job? Duane Forrester, Yext’s VP of Industry Insights, shares how he learned to stop worrying and love structured data.

Duane Forrester – Yext

William Sears

11:20 AM  |  William Sears

Distilling Insights at Scale

Learn how LinkedIn uses data from internal and external sources to optimize discoverability and performance.


William Sears – LinkedIn

12:20-1:20 PM  |  Lunch

Marty Weintraub

1:20 PM  |  Marty Weintraub

Dear #SEO?! Integrate or Die…

SEO has always been mostly misunderstood by NON-SEOs. In actuality the difference between SEO, PR, Social Media, reputation management, brand building, influencer marketing is, well, nothing.

Also, SEO has always be inexorably tied to paid search marketing, display and retargeting. Still, most marketers do not integrate. In many companies interdepartmental collaboration is somewhere between non-existent and stupid.

Join internationally known clinician (and all around interesting guy) Marty Weintraub for a frank discussion of:

  • How SEO fits reasonably fit in the marketing stack, from branding to adtech
  • Why search marketers make the best social psychographic gunslingers
  • Who’s going to be the interdepartmental champion builder?
  • What steps can an SEO first take to integrate with and empower interdepartmental teammates.

Siloed SEO is dead. Integrated SEO will live forever, as long as humans shall speak. We SEOs must to lead the way.

Marty Weintraub – aimClear

Martijn Scheijbeler

1:50 PM  |  Martijn Scheijbeler

SEO Testing: What you can do when you really want to find out what works for SEO

So you’re working hard on figuring out what you can write about to get more traffic from SEO. But how do you really know what works for your business and where to focus your attention next? Martijn will show some tactics on how you can scale this process, either for a startup or for an enterprise organization using keyword research tools and methods that can be applied by anybody.

Martijn Scheijbeler – Postmates

2:20-2:40 PM  |  Networking Break

Veronica Romney

2:40 PM  |  Veronica Romney

Going Beyond the Basics – Facebook Advertising

Learn how to make Facebook your #1 direct conversion assistant. Facebook is blowing the lid on last-click attribution models and teaching marketers the effectiveness of layering their marketing efforts. This session will show you how we took top brands and franchises and turned their ROI models on their heads.

Veronica Romney – LoSoMo Inc.

Gianluca Fiorelli

3:10 PM  |  Gianluca Fiorelli

How to build an International SEO strategy. Stories from the trenches.

In his talk, Gianluca will offer an actionable walk-through based on real cases, which will allow you to start designing effective International SEO strategies from your own return to the office.

You will learn how SEO can be the best ally of your business helping:

  • Discovering what countries and languages to prioritize in the internationalization of your website (or the redesign of its international SEO strategy);
  • Understanding what technical solutions are the best adapted for your strategy
  • Solving the technical SEO riddles
  • Discovering your real competitors in the targeted international markets
  • And how to maintain your global tone of voice as a Brand while being able to talk as the local markets you target.

Gianluca Fiorelli – The Inbounder

3:40-4:10 PM  |  Snack Break

Seth Besmertnik

4:10 PM  |  Seth Besmertnik

It’s Not About Paid vs. Earned, It’s All About Value

In 2017 and beyond, the key to success doesn’t rest on the balance of paid versus earned. It’s about delivering value and putting the needs of your customer above your own business goals. SEOs and digital marketers need to adapt their strategies to ensure they are solving their customers’ problems in order to stay relevant and dominate market share. Attend this session to:

  • Discover how SEO and content marketing can work together to place the customer at the heart of every marketing decision
  • Understand how marketers can optimize insights and data to deliver better value at every customer touchpoint
  • Learn about the strategies and tools that will show the ROI of your organic presence, creating a case for buy-in and building your budget

Seth Besmertnik – Conductor

Adam Singer
Krista Seiden

4:30 PM  |  Adam Singer & Krista Seiden

Analytics 102: Taking Action On Your Data

Most marketers are at the very least capturing data from their digital initiatives. The better ones also report on it, delivering the right dashboards and insights to the right stakeholders. But capturing and reporting results are just the beginning. The most sophisticated practitioners deftly take action using data, systematically using it to improve results as part of a process. To help you get started, in this session Googler Adam Singer will review some Analytics 102 tactics such as advanced segmentation, remarketing and attribution in order to best put your data into action and help answer key questions marketing teams have with analytics.

Adam Singer – Google

Krista Seiden – Google

5:00-6:00 PM  |  Summit Completion – Free Time for Attendees

Cocktails & Networking @ Sunset Pier

Island Inspired Cuisine by Ocean Key

Walk Down Duval St.

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Seth Besmertnik


Since co-founding the company, Seth has captained Conductor through multiple financing rounds and extraordinary growth, including being ranked Inc's 13th fastest growing software company and Crain's Best Place to Work in New York for 6 years running. Today, Conductor is the market-leading Content Intelligence platform. Conductor's forward-thinking customers include global brands like Citibank and Sealed Air, emerging leaders like Birchbox and JustFab, and leading agencies like iProspect and Acronym.

Seth regularly presents at industry events as an expert in customer-first marketing and guest lectures on entrepreneurship at universities. Seth was selected as a Finalist for Ernst & Young’s prestigious Entrepreneur of the Year Award. He tweets at @besmertnik and writes on the Conductor Blog.

Veronica Romney

Losomo Inc.

Veronica Romney serves as President and Co-Founder of LoSoMo Inc, a digital marketing agency specializing in location-based business organizations. In this role, she oversees the company’s full scope of marketing products including the company's Website Design & Development, SEO, Paid Search, Social Media services, Email Marketing, Reputation management, and more.

Prior to starting LoSoMo, Romney spent more than eight years supporting the client services, account management, and business development divisions for several industry-leading internet marketing organizations, most recently in the multi-family and commercial real estate industry. Her current client list includes Greystar Real Estate Management, College Hunks and Hauling Junk, GameTruck, Florida Atlantic University, and more.

Krista Seiden


Krista Seiden is an Analytics Advocate for Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. She holds a B.A. in Economics and Political Science from the University of California, Berkeley and a marketing certification from the Wharton Business School. You can follow her blog at and on twitter @kristaseiden.

Duane Forrester


Prior to becoming the VP of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online.

Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operation for Bruce Clay, Inc., one of the oldest names in digital marketing.

For several years, Duane's focus included writing for, moderating in the original and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

Jordan Silton

Jordan Silton is the Director, SEO Marketing at CoStar Group, where he leads the search engine optimization (SEO) practice for the Network of sites including,, and

Jordan is an accomplished digital marketing professional who has crafted and executed SEO and digital media strategies for clients such as Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, Emory University, GameStop, Kimberly-Clark, Lowe's, NASCAR and Zaxby’s.

Jordan holds a degree in Marketing and Organization & Management from Emory University’s Goizueta Business School with a minor in Theater Studies.

Purna Virji


Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

Adam Singer


Adam Singer is Analytics Advocate at Google, a marketing, media and PR industry speaker, startup adviser and blogger. He previously was digital director for a 300+ person global consulting team and over the course of his career has provided online marketing strategy for B2B & B2C brands in a variety of industries including marketing technology, healthcare, manufacturing, advertising/subscription-based web startups, and much in between. Singer and his campaigns have been cited by top media outlets such as TechCrunch, AdWeek, NY Times and more for creative use of digital marketing and PR. Singer blogs at The Future Buzz – an award-winning blog with more than 25K subscribers and frequently-referenced source of what’s new in digital marketing.

Gianluca Fiorelli

Strategic and International SEO Consultant & The Inbounder founder

Gianluca Fiorelli is a senior Strategic SEO specialized in International SEO.

In 2004, after 10 years working in the Italian audiovisual industry (where he became director of programming of thematic channels of cinema and television series), unforeseen circumstances of life led Gianluca to change completely of professional course, to discover in marketing Digital and specialize in Search Marketing.

Throughout these years, Gianluca has had the privilege of working with clients such as, Bwin, Piktochart,, Lladró, Palladium Hotel Group,, Idealista, Emagister and Pixmania, which are only a few of the corporations, startups and small to medium business companies he has contributed growing online.

Very well know in the Search Marketing community for his uninterested pleasure in sharing knowledge, Gianluca is Global Moz Associate, blogger for and the founder of The Inbounder (, an advanced digital marketing conference, held in Valencia and, in smaller versions, In other cities throughout the world.

Martijn Scheijbeler


Martijn Scheijbeler, works on Growth & SEO for Postmates, making sure that you get the products you want through on-demand delivery. He’s passionate about Growth, SEO, Product Marketing, Web Analytics and CRO. Prior to Postmates he was leading marketing at The Next Web and Springest. Follow him on Twitter @MartijnSch or read his blog.

William Sears


William leads SEO on the Growth team at LinkedIn. In addition to SEO, he uses other digital marketing channels including social media, content marketing, and app store optimization. He spent the prior six years leading a cross-functional digital marketing team at the Walt Disney Company for Disney Interactive's portfolio of websites and games, and ESPN's website.

Jim Christian

Blush Digital

Jim is CEO & Founding Member of BLUSH Digital, a boutique agency focused on helping enterprise-level companies with SEO. With a rock solid team behind his back Jim successfully launched BLUSH in late 2014, and he’s never looked back!

Jim is also the lead SEO for GoDaddy Inc. spanning almost a decade. Jim played an instrumental role in bringing the company public and globalizing the company’s breadth of websites in 2014. Jim is an avid inventor and holds six SEO related patents that have made it easier for SMB’s to be successful online.

Jim owes his existence in the SEO industry to a small ISP in Orange County California where he created and optimized websites for SMB’s back in 1999. When he’s not optimizing sites, Jim spends time with his wife and three daughters. He’s also an avid wine, cheese and bread maker. You can usually find him at home manning the pizza oven and delivering goodies to his neighbors!

Marty Weintraub


Marty is an entrepreneur, author, speaker and musician. He founded aimClear®, a future-forward digital marketing agency dominant in audience targeting, customer acquisition and classic creative values. Entrepreneur Magazine attributed Marty's success to his "Unique persona that is instantly recognizable." He has been described as "not your typical agency type," a "social media maverick," "Foodie-Yelp addict" and "more innovator than follower."

After guiding aimClear to Inc. 500/5000 status in 2012, 2013, 2014 & 2015 (fastest growing privately held US companies) Marty continues to travel, evangelize and advise aimClear's agency vision, services and content. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year" tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. aimClear won multiple 2015 US Search Awards including "Best Use Of Social In A Search Campaign."

A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include Firestone, Airbnb, Dell, Eurail, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy’s, eBay, GoDaddy, 3M, SecondLife, Siemens, Victaulic, The Washington Post and numerous others.

Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically acclaimed. He has been cited & quoted in respected publications including WSJ, Forbes, Inc. MediaPost & Adage. aimClear Blog is well regarded, having been cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.